If a lamp is kept burning in a room, it may go out when winds blow in from the open windows. The Indhriyas (sense organs) are the windows and when they are open, the lamp of the Divine Name will not burn steadily. So keep the outgoing senses closed to the influences that distract, and concentrate on the Name of the Lord and its beauty and sweetness. By simply shouting Shivoham (I am Shiva), you cannot become Lord Shiva; develop the qualifies of Divinity like Universal Love, absence of attachment, etc. Then, you will be entitled to assert "Shivoham", for you will have no Aham (ego) then!

BABA